A section about timing, not features. You know the feeling — the product is real, the moment is now, the site isn't ready.
01 /You just raised a round — or you're about to.
02 /You're closing your first enterprise deal.
03 /You're launching a product that finally does what you promised.
04 /And your website looks like it was built in a weekend.
Process / 03
How a sprint actually works.
The thinking happens first. The building happens fast. You review twice and we ship. Period.
KickoffReview 01Ship
Review 01
01Week 01 · Define
Decisions, not debate.
One kickoff call. We learn your product, your buyers, and what this moment means for your company. We write the messaging, map the page structure, and lock the visual direction. You review once.
Review 02 · Ship
02Week 02 · Build & ship
Fast because it's decided.
Design and development happen fast because the decisions are already made. One final review and we ship.
KickoffR1R2StagingLive
Review 01
01Week 01 · Define
Lock it.
Sitemap, messaging framework, visual direction, design system foundations. Everything locked before a single page is designed.
02Week 02 · Design
Every page, Figma.
Every page designed in Figma. One consolidated review. Decisions get made, not debated.
Review 02
03Week 03 · Refine
Refine & resolve.
Remaining pages finalized. Design system tightened. Copy polished against real layouts. Final designs signed off.
Staging
04Week 04 · Build
Site build.
Full site build — animations, CMS, SEO, analytics wired up. Staging link shared for review.
Go Live
05Week 05 · Launch
Tested. Live.
QA across devices and browsers. DNS, redirects, performance checks. Final sign-off and we go live.
If it's not here, reply to the first email and ask. I read every message personally.
What if my project doesn't fit into Sprint 01 or 02?
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If your scope is genuinely different, we'll talk on the kickoff call and scope a custom sprint — still fixed price, still time-boxed. But 9 out of 10 engagements fit one of the two tiers cleanly.
Why only two reviews?
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Because the alternative is a Slack full of threads that never close. Two consolidated reviews forces real decisions and keeps the sprint on track.
Who does the work — you or a team?
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Just me, end-to-end. I design in Figma, build in Webflow or Framer, and ship. No handoffs, no agency middle layer.
Do you offer retainers or ongoing support?
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No retainers. Every sprint includes 30 days of post-launch support for fixes and small tweaks. After that, if you need more, we book another sprint.
What's the kickoff call like?
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30 minutes. We talk about your product, your buyers, and what this moment means. I come back within 48 hours with a written plan. If you're in, we start.
→ yours?
